What makes us buy a house?
housing market research
In most instances it is an emotional decision. Here at Rickitt Partnership we have been giving some thought to the motivating factors which influence our choice of property. It is a fascinating subject, which brings into play the nuances of human psychology. Being the most significant purchase most of us will ever make one would think that the decision to buy a property would be based entirely on logic and, whilst we all have a hit list of “must haves” – location, number of bedrooms, the size of the garden, a garage, catchment area for a particular school etc…. ultimately the actual decision to buy is, more often than not, based predominantly on an emotional response to the property …